Founding Growth Associate
Plot
Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Mar 21, 2026
About Plot
Plot is an AI-powered strategic intelligence platform built for the video-first era. We help the world's leading consumer brands — Lululemon, Anthropologie, Pepsi, Fenty, CAVA, and others — understand culture, track earned media, and make faster, smarter decisions using video data.
We analyze the full context of TikTok and Instagram videos — visuals, audio, and text — to surface insights that legacy social listening tools built for a text-first world simply can't see. We use that data to power workflows our clients rely on daily: discovering creators and partners, measuring campaign performance and community engagement, tracking brand sentiment, and answering strategic questions with real consumer data.
We just closed our seed round, and we're moving fast. Our customers are some of the sharpest marketers in the world — and we're looking for someone who can think and operate at their level.
About The Role
As our Founding Growth Associate, you'll work directly with the leadership team to drive marketing execution, analytics, and operations. This is a full-cycle role — you'll identify the highest-leverage problems and go solve them, moving between strategy and execution depending on what the business needs.
Some weeks that means designing and launching a campaign. Others it means rebuilding how we track pipeline health or turning a customer story into content that closes deals. You'll have real ownership over outcomes from day one and broad exposure to every part of how the business grows.
What You'll Do
Plot is an AI-powered strategic intelligence platform built for the video-first era. We help the world's leading consumer brands — Lululemon, Anthropologie, Pepsi, Fenty, CAVA, and others — understand culture, track earned media, and make faster, smarter decisions using video data.
We analyze the full context of TikTok and Instagram videos — visuals, audio, and text — to surface insights that legacy social listening tools built for a text-first world simply can't see. We use that data to power workflows our clients rely on daily: discovering creators and partners, measuring campaign performance and community engagement, tracking brand sentiment, and answering strategic questions with real consumer data.
We just closed our seed round, and we're moving fast. Our customers are some of the sharpest marketers in the world — and we're looking for someone who can think and operate at their level.
About The Role
As our Founding Growth Associate, you'll work directly with the leadership team to drive marketing execution, analytics, and operations. This is a full-cycle role — you'll identify the highest-leverage problems and go solve them, moving between strategy and execution depending on what the business needs.
Some weeks that means designing and launching a campaign. Others it means rebuilding how we track pipeline health or turning a customer story into content that closes deals. You'll have real ownership over outcomes from day one and broad exposure to every part of how the business grows.
What You'll Do
- Test new marketing channels and campaigns with rigor — form a hypothesis, run the experiment, and help inform what to do next.
- Own campaign execution end-to-end: brief, build, launch, measure, iterate. You'll have creative support, but bonus if you have a copywriting or graphic design background!
- Operationalize and systematize GTM processes and turn what works into playbooks the whole team can leverage.
- Build and own performance dashboards across all growth levers (marketing, sales, success).
- Report to founders and stakeholders — think weekly growth recaps, board prep, and experiment readouts.
- 2+ years experience working in consulting, analytical / strategic roles, or at a high-growth startup
- An executor — You treat execution with the same rigor you bring to strategy. You don't consider something done until it's actually working
- Highly collaborative — you're energized by working closely with a lean team
- Comfortable with ambiguity — you're able to stay grounded, flexible, and solution-oriented as things change
- NYC-based and excited to be in the office 4 days a week
- We're building something that didn't exist before: Most brand mentions on TikTok and Instagram happen inside video — untagged, invisible to every tool on the market. Plot's video intelligence technology changes that, unlocking workflows that simply weren't possible before: tracking earned media, sourcing authentic creators, and answering strategic questions with real consumer data.
- We're building product our customers love: Our customers are some of the sharpest marketers in the world. We understand their problems better than anyone else and building products they can't imagine working without.
- We're a small team that does big things: Everyone here has real ownership and real impact and is excited to work together.
